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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q44-Q49):

NEW QUESTION # 44
What would an Administrator set up to have a document automatically download after a successful form completion?

A. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
B. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
C. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
D. Include a link to the content in the Thank You Content of the form.

Answer: B

NEW QUESTION # 45
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in
60 days.
B. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
C. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
D. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

Answer: D

NEW QUESTION # 46
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement & SFDC would you use?

A. Marketing Cloud Account Engagement Engagement Program
B. Marketing Cloud Account Engagement Automation Rule
C. Marketing Cloud Account Engagement Static List
D. Marketing Cloud Account Engagement Marketing Campaign
E. Salesforce Queue

Answer: A,C,D

NEW QUESTION # 47
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.

A. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
C. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3

Answer: A

NEW QUESTION # 48
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?

A. Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.
B. Enable Visitor Filters for a specific IP range; Enable Page Actions to notify managers.
C. Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.
D. Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Answer: C

NEW QUESTION # 49
......

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